LO Radar vs MyHomeIQ.
An honest, side-by-side look. MyHomeIQ does its job well — here's where it shines, where LO Radar goes further, and how to decide.
See LO Radar on your CSVIf your business is built around real-estate-agent co-marketing partnerships and you want one platform serving both roles, MyHomeIQ is the cross-vertical play.
If you're a mortgage LO whose primary leverage is your own past-client book — and you want the mortgage-specific seven-trigger intelligence layer and Pipeline NPV view — LO Radar goes deeper on the mortgage workflow specifically.
Workable. MyHomeIQ for the broader engagement layer and agent partnerships; LO Radar for the daily mortgage-specific call list.
What MyHomeIQ does well.
MyHomeIQ is a past-client engagement platform serving both mortgage loan officers and real-estate agents. It delivers home-value insights, market reports, and personalized content to past clients, with predictive analytics surfacing buying or selling intent.
- Cross-vertical (mortgage + real-estate) past-client engagement
- Personalized home-value and market reports
- Predictive analytics for buying / selling intent
- Co-marketing flows between LO and real-estate-agent partners
- Good fit for LOs with active real-estate-agent partnerships
Where LO Radar goes further.
Cross-vertical engagement vs mortgage-specific intelligence
MyHomeIQ serves both mortgage LOs and real-estate agents with the same engagement and content layer. LO Radar is mortgage-LO-only and goes deeper on mortgage-specific intelligence: ARM reset cadences, year-specific refinance anniversary playbooks, HELOC and cash-out math, FCRA-clean credit-improvement signals. Trade-off: breadth across roles vs depth within one role.
Content delivery vs daily ranked call list
MyHomeIQ delivers content and reports to past clients. LO Radar delivers a daily ranked call list to the LO — top 3 past borrowers to contact today, with the rate math done and the draft outreach ready. Different leverage point: keep past clients warm vs convert past clients today.
Pipeline NPV — the asset view
MyHomeIQ reports engagement metrics. LO Radar reports book value — the present value of the past-client book as a single daily-moving number, plus per-borrower drift scoring and per-trigger conversion attribution.
Voice Training + compliance posture
MyHomeIQ uses pre-built templates. LO Radar learns the LO's individual writing voice and renders every draft in the LO's tone, with RESPA / TILA / TCPA / FCRA compliance flags inline per draft.
Feature-by-feature.
| Capability | MyHomeIQ | LO Radar |
|---|---|---|
| Past-client home-value reports | ✓ (core) | — |
| Real-estate agent partnership flows | ✓ | — |
| Predictive buying / selling intent | ✓ | ✓ (seven specific trigger categories) |
| Pipeline NPV (book valuation) | — | ✓ |
| Per-borrower drift score | — | ✓ (Drift Radar) |
| Rate-Drop Radar with refinance math | Aggregate | Per-borrower, sorted |
| ARM Reset Calendar (12-mo cadence) | — | ✓ |
| Anniversary triggers (year 1/3/5/7/10) | Generic | ✓ (year-specific) |
| HELOC + Cash-Out + Credit signals | Limited | ✓ |
| Voice-trained drafts (LO's tone) | Templates | ✓ |