LO Radar vs HomeBot.
An honest, side-by-side look. HomeBot does its job well — here's where it shines, where LO Radar goes further, and how to decide.
See LO Radar on your CSVIf your strategy is passive brand-presence and you don't want a workflow to manage, HomeBot does that job well.
If you want a daily action list of past clients to actually call — with rate math, ARM timing, and the draft message ready — LO Radar is built for that.
Yes. HomeBot keeps you visible in inboxes monthly; LO Radar tells you which of those inbox openers to convert into a phone call this week.
What HomeBot does well.
HomeBot mails homeowners a monthly report on their property value, equity position, and refinance opportunities. Branded by the loan officer who originated the loan. Strong, well-known product in the LO world for keeping past clients warm at minimal effort.
- Automated monthly equity reports look genuinely useful to homeowners
- Loan officer's brand stays in front of past clients passively
- Low effort to deploy — set it up, it runs
- Real-estate-agent co-marketing features
Where LO Radar goes further.
Passive presence vs active intelligence
HomeBot keeps your name in your past clients' inbox. LO Radar tells you which past client to call today — sorted by projected annual savings if they refinance now. HomeBot is the email; LO Radar is the action list.
Pipeline NPV — your book priced as an asset
HomeBot reports each client's equity. LO Radar aggregates your entire career book and prices it as a single asset (Pipeline NPV) — a number that moves daily and shows you exactly where your highest-value opportunities sit.
Drift Radar, ARM resets, anniversary triggers
HomeBot is rate-and-equity-driven. LO Radar adds the workflow layer: ARM reset calendar (12-month pre-reset cadence), purchase-anniversary triggers (year 1, 3, 5, 7, 10), HELOC opportunity flags, second-home signal detection, credit-improvement windows.
Voice-trained outreach drafts
HomeBot ships an emailed report. LO Radar drafts the follow-up message — in your voice — that turns the rate signal into a conversation.
Feature-by-feature.
| Capability | HomeBot | LO Radar |
|---|---|---|
| Monthly homeowner equity report | ✓ | — |
| Branded LO landing page | ✓ | — |
| Real-estate-agent co-marketing | ✓ | — |
| Pipeline NPV (book valuation) | — | ✓ |
| Per-borrower drift / churn | — | ✓ (Drift Radar) |
| Rate-Drop Radar (sorted by savings) | Aggregate | Per-borrower with refinance math |
| ARM Reset Calendar (12-mo cadence) | — | ✓ |
| Anniversary triggers (year 1/3/5/7/10) | — | ✓ |
| HELOC + Cash-out + Second-home signals | Limited | ✓ |
| Voice-trained outreach drafts | — | ✓ |
| Compliance-aware drafts (RESPA/TILA) | — | ✓ |
| Pricing model | Per-LO subscription | Performance: base + per-closed-deal, capped |